GearPop Blog

YouTube for Business: Online Video Marketing for Any Business (2nd Edition) (Que Biz-Tech)

YouTube’s 120 million viewers are a tempting target for any business, large or small. How can you tap into the potential of YouTube to promote your business and sell your products or services?


YouTube marketing is easy enough that any business can do it. All you need is some low-cost video equipment—and a winning strategy. After you figure out the right type of videos to produce, you can use YouTube to attract new customers and better service existing ones.


That’s where this book comes in. The valuable information and advice in YouTube for Business help you make YouTube part of your online marketing plan, improve brand awareness, and drive traffic to your company’s website—without breaking your marketing budget.


In this updated second edition of YouTube for Business, you learn how to

• Develop a YouTube marketing strategy

• Decide what types of videos to produce

• Shoot great-looking YouTube videos—on a budget

• Edit and enhance your videos

• Create a brand presence with your YouTube channel

• Produce more effective YouTube videos

• Promote your videos on the YouTube site

• Link from your videos to your website with Call-to-Action Overlays

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YouTube for Dummies

YouTube For Dummies takes the classic Dummies tact in helping tech novices get a handle on a popular technology that more tech-savvy audiences consider “simple.” With so much content on YouTube getting media attention, more first-timers are jumping on the site and they need help. The book also helps the next step audience of users looking to add content to YouTube. Content includes:

  • Watching the Tube – includes getting your PC ready for YouTube viewing, finding video, signing up for an account, and creating favorites.
  • Loading Video to YouTube—covers the nuts and bolts of shooting video, transferring it to a PC, editing it, and sending it up to YouTube.
  • Bringing Along YouTube—covers the various ways you can use YouTube video in places other than on the site. Includes mobile YouTube and adding videos to your MySpace page or another Web site.
  • I Always Wanted To Direct—explores how to use YouTube’s directors program to upload longer video, use the site for marketing, or launch your own videoblog.

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YouTube: An Insider’s Guide to Climbing the Charts

Want to make a splash on YouTube? Even go viral? You’ve come to the right place. This book is written by two veteran ‘Tubers who live their art and know what they’re talking about — especially Alan Lastufka, a.k.a. “fallofautumndistro,” who has over 50,000 YouTube subscribers and over 6 million views. Alan and co-author Michael W. Dean show you how to make a quality video, and how to optimize, encode, upload, and promote it. This book can’t promise you’ll be rich and famous, but it can tell you how to make great video art, and what you need to do to get your work seen. You’ll learn about:

  • Storytelling and directing
  • Shooting, editing, and rendering
  • Creating your very own channel
  • Broadcasting user-generated content
  • Re-broadcasting commercial content
  • Cultivating a devoted audience
  • Fitting into the YouTube community
  • Becoming a success story

Join Alan, who makes part of his living from YouTube, and Michael, a successful filmmaker, author, and D.I.Y. art pioneer. They’ll take you from the basics of gear to making it big on YouTube, with a focus on networking and interaction. You’ll also sit in on informative interviews with YouTube stars LisaNova, Hank Green (vlogbrothers), WhatTheBuckShow, nalts, and liamkylesullivan.

Alan and Michael understand viral marketing — and they know what it takes to get your work on everyone’s YouTube radar. And, once you read this book, so will you.

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Video Shooter, Second Edition: Storytelling with HD Cameras

Tired of the dry rudimentary guidebooks that ignore the art of telling compelling video stories? Video Shooter takes you to a new level of competence and expertise by presenting the camera as a potent storytelling tool. Sure, you will learn the basics of HD formats, the fundamentals of compression and color space, but only so much as these technical areas serve your craft, which includes more fundamentally camera placement and eyeline, choice of lens focal length and the power of the triangle in creating powerful compositions. Throughout the book you will come to understand the master shooter’s guiding principle, that story is the conduit through which all creative and technical decisions flow.

Humorous and opinionated, the author provides insightful anecdotes and tutorials that help you learn the video shooter’s craft. While the book focuses primarily on how to get the most out of your entry- and mid-level P2, XDCAM, and AVCHD camcorder, the principles and lessons covered such as shooting for green screen and understanding point of view apply just as well to video shooters and storytellers of any level.

As apprenticeships in the industry have largely disappeared, aspiring shooters and film students have had to seek alternative sources for training and guidance. In Video Shooter, you will find a master teacher offering perceptive lessons with a healthy dose of inspiration; these pages are as close to a living and breathing mentor as one can get in a printed form.

Hundreds of full-color photos and illustrations present the many lessons throughout the book.

Please visit the Companion Web site: (registration code is located inside the book)

* Engaging and informative, veteran shooter Barry Braverman shares the ins and outs of crafting a story using DV cams.
* Extensively illustrated in full color, readers will see examples of good video shooting that will help them learn what to do (and what to avoid) in their own videos.
* Companion website offers tutorials, bonus illustrations, examples, demos, equipment reviews, craft tips, blogs, and an instructor’s corner complete with students’ work.

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The Filmmaker’s Handbook: A Comprehensive Guide for the Digital Age

2008 Edition The authoritative guide to funding, preparing, shooting, lighting, editing, finishing and distributing your film or video

Widely acknowledged as the “bible” of film and video production and used in courses around the world, this indispensable guide to making movies is now updated with the latest advances in high- definition formats. For students and teachers, the professional and the novice filmmaker, this clear and comprehensive handbook remains the reliable reference to all aspects of moviemaking.

  • Techniques for making narrative, documentary, corporate, experimental and feature films.
  • Working with high-definition and standard-definition digital video formats, including DV, HD, and HDV.
  • Extensive coverage of video editing with the latest nonlinear editing systems.
  • Thorough grounding in lenses, lighting, sound recording, and sound editing.
  • The business aspects of financing and producing movies

Written by filmmakers for filmmakers, this book will give you the skills you need to take your dreams from script to screen.

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Digital Video Secrets: What the Pros Know and the Manuals Don’t Tell You

100 simple secrets of shooting digital video that “everyone knows” but no one tells you. This is a “little book” for every first-time filmmaker’s camera bag. It is filled with practical easy-to-read how-to information. As the complexity and resolution of modern digital video cameras increases, the line between professional and consumer features is increasingly blurred. With a modern “consumer camera” the owner faces “professional” decisions every time he shoots. This book simplifies these decisions, and shows the first-time filmmaker how to get the most out of these marvelous new cameras.

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How to Shoot Video That Doesn’t Suck: Advice to Make Any Amateur Look Like a Pro

Video is everywhere. Over 90 percent of American homes have some form of video camera, we upload 24 hours of video to the Web every minute, and we watch videos two billion times a day on YouTube. Problem is, most of it is bad—but here’s how to make it not only better, but also great.

How to Shoot Video That Doesn’t Suck is all about the language of video. It’s about how to think like a director, regardless of equipment (amateurs think about the camera, pros think about communication).  It’s about the rules developed over a century of movie-making—which work
just as well when shooting a two-year-old’s birthday party. Written by Steve Stockman, the director of Two Weeks (2007), plus TV shows, music videos, and hundreds of commercials, How to Shoot Video That Doesn’t Suck explains in 74 short, pithy, insightful chapters how to tell a story and entertain your audience.

Here’s how to think in shots—how to move-point-shoot-stop-repeat, instead of planting yourself in one spot and pressing “Record” for five minutes. Why never to shoot until you see the whites of your subject’s eyes. Why to “zoom” with your feet and not the lens. How to create intrigue on camera. The book covers the basics of framing, lighting, sound (use an external mic), editing, special effects (turn them off), and gives specific advice on how to shoot a variety of specific situations: sporting events, parties and family gatherings, graduations and performances. Plus, how to make instructional and promotional videos, how to make a music video, how to capture stunts, and much more. At the end of every chapter is a suggestion of how to immediately put what you learned into practice, so the next time you’re shooting you’ll have begun to master the skill. Accompanying the book is a website with video clips to illustrate different rules, techniques, and situations.

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